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Wax Center Partners opens two new European Wax Center locations in Northern California


May 18, 2021

MKH Capital Partners, a family-backed, Miami-based private equity firm, announced today the launch of its European Wax Center ("EWC") platform, Wax Center Partners ("Wax Center Partners") with the acquisition of 11 locations in California.

Wax Center Partners is a partnership between MKH and the Stieber EWC franchise. "Today is an exciting day for the Stieber family and our associates. We are proud to announce that our European Wax Center journey continues with our new partnership with MKH. Their expertise, professionalism and ~nancial strength will help us expand our footprint throughout the European Wax Center network," commented Susan & Larry Stieber.

The Wax Center Partners team has de~ned a strong growth plan which Annette Rodriguez, Managing Partner at MKH Capital Partners highlighted by commenting that "European Wax Center is a category-leading brand that we are excited to continue growing through both new developments and additional acquisitions or partnerships in new and existing markets."

Wax Center Partners is actively seeking opportunities to expand its footprint in new and existing markets. For more information on Wax Center Partners, please visit or contact

About MKH Capital Partners

MKH Capital Partners is a private equity firm founded by two entrepreneurial families and professional investors. MKH offers a strong combination of long-term family capital and largescale private equity expertise and resources. MKH actively partners with business owners and leading management teams to cultivate growth of niche industry players and create stronger companies that become regional/national leaders.

MKH is headquartered in Miami, Florida and has an office in Panama City, Panama. For more information on MKH Capital Partners, please visit

About European Wax Center

European Wax Center is a leading personal care franchise brand founded in 2004. They offer expert wax services from certi~ed Wax Specialists, ensuring that every guest who walks through the door leaves feeling con~dent—in European Wax Center and themselves. European Wax Center provides guests with a ~rst class, professional waxing experience by the most highly trained estheticians in the industry, within the privacy of clean, individual waxing suites. They're so certain everyone will love the European Wax Center experience, they offer a free complimentary wax to each new guest. European Wax Center continues to revolutionize the waxing category with their innovative, signature Comfort Wax™. This proprietary blend is formulated with the highest quality ingredients to leave skin feeling smooth and make waxing a more pleasant, virtually painless experience. To help enhance and extend waxing services, European Wax Center offers a full collection of proprietary pre- and post-wax products designed speci~cally for waxing skincare solutions called EWC to treat, groom, glow and slow. European  Wax Center is a leading wax specialty personal care brand in the United States, and its network now includes over 800 centers nationwide. For more information including how to receive your ~rst wax free, please visit:

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